General / 23 June 2026
JAS Motorsport appoints North America Sales Partners for Tensei supercar
JAS Motorsport is delighted to announce two exceptional Official Sales Partners for Tensei, the organisation’s inaugural road-going supercar, in North America.
Graham Rahal Performance will assume responsibility for management of sales and customer service in the USA while Pfaff Reserve will do likewise in Canada, both of which are anticipated to be major markets for Tensei.
Graham Rahal Performance is one of the USA’s leading speciality vehicle dealerships and is regularly tasked with locating and brokering sales for some of the rarest and most magnificent cars on the planet.
Founded in 2017 by Graham Rahal, winner of multiple IndyCar races and the Daytona 24 Hours, the Zionsville, Indiana-based organisation offers a range of top-level concierge and technical services for performance cars for road and track.
With locations in Toronto and Vancouver, Pfaff Reserve is Canada’s premier destination for luxury and exotic vehicles.
Driven by a passion for performance heritage, Pfaff Reserve provides a white-glove process for customers across the country, offering constant support until vehicles are delivered and exceptional after-sales support.
The JAS Tensei is the first road-going, high-performance supercar from JAS Motorsport, the organisation from Milan, Italy, that has, for almost 30 years, acted as an official motorsport partner of Honda and has been involved with more than 900 race wins and over 100 major championship titles – including the 2013 FIA World Touring Car Championship Manufacturers’ crown.
Based on a 1990-generation NSX chassis, Tensei channels the spirit of the original car, but with completely re-engineered underpinnings and an interior and carbon-fibre body designed by legendary Italian design house Pininfarina.
Tensei, of which a limited edition of 35 cars will be produced, is set to be launched publicly during the second half of 2026.
Graham Rahal, Owner, Graham Rahal Performance, said: “Graham Rahal Performance is extremely fortunate to be partnering with the legendary JAS Motorsport team on one of their most impressive projects to date. Combining their storied history and knowledge of motorsports, and GRP’s ability to provide the best in custom automotive experiences, we believe this is the perfect opportunity to introduce Tensei to the United States. The NSX has always held a special place in my family’s story. My father played a role in developing the original NSX, and I had the privilege of being involved in the second-generation car. Being part of this project is both personally and professionally significant, and it makes this partnership, and the opportunity to bring Tensei to enthusiasts across North America, especially meaningful to us.”
Chris Green, General Manager, Pfaff Reserve, said: “We are beyond excited to partner with JAS Motorsport and Pininfarina to bring Tensei to the Canadian market. Many of our team grew up with cars like the original NSX on their bedroom walls, and we collectively share a reverence for this Japanese icon. Tensei is the perfect complement to the other ultra-exclusive, enthusiast-focused, and collector-grade brands and products offered at Pfaff Reserve and we look forward to introducing it to our best customers. We are sure they will be as excited about this performance icon and future collectible as we are."
Mads Fischer, COO, JAS Motorsport, said: “Tensei is a truly exceptional supercar and in Graham Rahal Performance and Pfaff Reserve, we have two exceptional sales partners to serve the US and Canadian markets. Both have large and enthusiastic client bases with impeccable taste in high-performance vehicles, whether it’s with the aim of collecting or driving on the street or racetrack, as well as reputations for first-class customer service and a willingness to go the extra mile to make sure every last detail is taken care of. This aligns with our philosophy with Tensei perfectly and make both organisations perfect partners for this project.”
